We've all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...