De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...