This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Communicating in ways that speak to each individual customer, is what allows brands to build strong relationships....

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...