Customer Data
Sixth Annual B2B Marketing Data Report
Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...
Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...
The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...
Prove Your Marketing Worth
In a digital world, where every campaign and customer experience can be tracked, it's imperative for...
The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....
Is your customer experience making an impact? Or not?
Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...
The Ultimate marketer's guide to Customer Data Platforms
76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
Make your Business Case for Sitecore Content Hub
You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized...
The Innovator's Guide to the Digital-first Contact Center
How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...
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