Building Digital Resilience - How marketers can succeed without third-party cookies
There's been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part of it. In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome. And in April 2021, Apple announced they would start rolling out an update requiring opt-in consent to access their IDFA. These changes limit brands' options for identifying consumers online.
Dive into this whitepaper to learn more about the challenges marketers are facing in the cookieless world, plus how to continue to scale digital marketing—without worrying about 3PIDs.
Read More
By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Cross Channel, Customer Data, Digital Marketing, Marketing Technology, Measurement, Segmentation, Targeting, Technology
More resources from Adobe
Get up, Running and Operating With In-House S...
Creating amazing customer experiences is critical to the success of your business. But implementing the technology and developing the processes it ...
Vraag meer van uw CMS: zo krijgt u de meeste ...
De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen aanpasten, terwijl middelgrote bedrijven genoe...
Le guide de l'expert informatique en IA et ge...
N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses à se tourner vers l'IA. Elles ont cependant b...
