Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

This guide gives you the breakdown on warehouse-first analytics, why it's the trustworthy, efficient,...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Exceptional customer service teams deliver fast, frictionless solutions. Behind the scenes this often...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...