Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

How can companies maximize their investments and take full advantage of the resources they already have...

The COVID-19 pandemic shed light on the need for contact centre modernisation to provide seamless customer...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

This guide gives you the breakdown on warehouse-first analytics, why it's the trustworthy, efficient,...

Hope is NOT a strategy: Secure your business with the Content Cloud Seems like every week there's news...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...