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Marketing in the Dark : Dark Martech

Published by: IBM

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than ever, conferring significant benefits for CMOs and their organisations in their quest for greater revenues, reduced costs and a vastly improved customer experience.
But while the advantages of technology are undeniable, the martech landscape has become increasingly complex.
Martech can cover everything from email and marketing automation systems, to customer data platforms and digital analytics, with whole new vendor categories seemingly springing up from nowhere.
In this Whitepaper you will learn about how Dark Martech is a growing phenonmenon and much more!
Download now for more information on Dark Martech.

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Lang: ENG
Type: Whitepaper Length: 14 pages

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