More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...