Field service management teams want to keep costs down, while improving their customer service relationships. This...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Founded with the intention to make higher education more accessible in Melbourne and regional Victoria,...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

How can companies maximize their investments and take full advantage of the resources they already have...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...