Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

How can companies maximize their investments and take full advantage of the resources they already have...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...