Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....