As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...