Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...