Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

Delivering a great customer experience is essential in any business. It drives loyalty, customer retention...

As well as increased delivery volumes, ‘COVID sensitization' has led to customers expecting more. Last...

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Developing better marketing creative based on data-inspired insights can double revenue, according to...