Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...