Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

How can companies maximize their investments and take full advantage of the resources they already have...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...