With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Following one of the most challenging years in business history, the pandemic has forced every company...