In today's market, customers control the buying journey – a trend that has accelerated with the increased...

A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...