Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Following one of the most challenging years in business history, the pandemic has forced every company...

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML),...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...