With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Consumers today have more choices than ever. Often, all it takes is a better online experience, an enticing...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...