Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Today's digital fluent customers have high expectations and are the least loyal of all groups. Great...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Brands that excel at delivering relevant and personalised customer experiences are leading because they're...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...