Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....