Skip to content Skip to footer

Optimizing customer experience with payment presentment

Published by: PayPal

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1 today, there has never been a better opportunity to increase online sales.
But despite the rise of digital buyers, e-commerce conversion is only 2.72% across the industry. The average conversion rate for desktop is 4%, which drops to 3.5% on tablet and just 1.8% on mobile.
Research has found that 80% of shoppers stop transacting on sites with a poor experience4, while the abandonment rate worldwide is 69.80%, and 47% of customers trust a seller with a good payments process.
With great challenges come great opportunity. But this challenge is far-reaching: to get ahead of your competitors, to win new customers and at the same time to motivate existing ones to come back. The question is: how? The answer lies in the payment method. For
example, 37% of buyers in Germany are more likely to trust a seller if they offer a smooth payment process, and 48% are more likely to return to a retailer with a good payment experience.
As the last step in the e-commerce process, payments can too easilydefine the perception of your customer experience.
In this eBook, PayPal will cover specific tactics on how to help improve e-commerce flows with payment presentment. These strategies can remove barriers to purchase, help increase sales, and above all create a more positive customer experience.

Read More

By submitting this form you agree to PayPal contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. PayPal web sites and communications are subject to their Privacy Notice.

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com

digital route logo
Lang: ENG
Type: Whitepaper Length: 19 pages

More resources from PayPal