Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

The challenges of the pandemic thrust banks that were struggling to remain relevant and their customers...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Transforming digital marketing Your customers expect memorable moments at every brand touchpoint. And...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...