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How ‘the Swiss Army knife of data management' tackles third-party data loss

Published by: Tealium

From print to digital, from written to spoken words and beyond, Jysk Fynske Medier (JFM) is the second largest Danish news publisher and media group. It is the driving force behind more than 75 newspapers, a wide range of news sites and digital brands. This includes its advertising and communications agency, STEP, where JFM runs technology and data projects for the media group.
The JFM team based at STEP realised its audience sales could be threatened by the new third-party data regulations and advanced Intelligent Tracking Prevention (ITP). It needed to find a more efficient way to collect and analyse first-party customer data.
JFM introduced and implemented Tealium's AudienceStream CDP and iQ Tag Management to close the gaps left by the previous DMP and to tackle the new challenges.
Downlaod this Case Study to see the benefits Tealium AudienceStream and iQ Tag Management could have for your business.

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Lang: ENG
Type: Case Study Length: 2 pages

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