Aircall, Gong, and SalesWorks ran a survey of SDRs and their managers at sales organisations across the...

The urgency created by events in 2020 acted as a catalyst to faster executive decision-making and action....

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Whether those experiences take place face-to-face, on your website or at a conference, delivering on...

Chemical organizations face headwinds on many fronts. Not only has revenue growth stalled, but more disruptors...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Pharmaceutical manufacturers lose so much revenue through B2B re-ordering errors. So why are more not...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...