Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

B2B marketers have shifted the way they do business as digital channels become the default approach....

The Challenge: A UK-based software company, EdgePetrol wanted to optimise its sales process to ensure...

Payments in 2022 are much different than they were just a few short years ago. From Boomers to Gen Z,...

Software has transformed every business discipline. After the initial strides made by email, conferencing...

About the Guide Following the most challenging period in business history, the next generation of CMOs...

PerimeterX was named a leader in The Forrester New Wave™: Bot Management, Q1 2020. According to the...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

HR is all about serving your people, whether they are shiny new recruits or lifetime employees. But all...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

Digital marketing — and its importance in driving revenue — has rarely been more crucial for organisations...

Als bedrijven toptalenten willen aantrekken, hebben ze moderne, geavanceerde en digitale wervings- en...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Many financial services firms have automated the vast majority of key processes and customer experiences....