In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

The upheavals of 2020 created an opportunity for customer service teams to rethink service delivery and...

Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

The COVID-19 pandemic put organisational change into hyperdrive. Businesses were compelled to move to...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

The way we work has changed. Modern organizations are putting together new technology systems that allow...

Developing your sales managers can create a ripple effect across all of your employees and teams. Prepare...