Targeting
The B2B Marketer's Guide to Scrappy Marketing
As marketers, we can be a picky bunch. In an effort to put our best foot forward, we often use brand...
E-Signatures 2020: Use Cases and Opportunities
Electronic signatures have gone mainstream. Research for this report found that the technology is now...
Redesigning the Customer Experience Around the Internet of Things
Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...
Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...
Product Analytics for Dummies
Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics...
Get up, Running and Operating With In-House Solution Experts
Creating amazing customer experiences is critical to the success of your business. But implementing the...
The Zero-Party Data Playbook 2022
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...
Customer Engagement Platforms: A BUYER'S GUIDE
Customer expectations have increased dramatically over the past decade. Customers now expect brands to...
The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...
Forrester: Digital Ups the Stakes for B2B Sales
Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...
ON24 Webinar Benchmarks Report 2021
Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...
Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through...
2021 B2B Marketing Trends Report: How To Deal With Digital Burnout
Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...
2021 Digital Trends Media, Entertainment and Telecoms Industry
The 2021 Digital Trends Report looks to both the past and the future, presenting two equally valuable...
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