Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

How can companies maximize their investments and take full advantage of the resources they already have...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....