Why businesses are consolidating use of a single support solution for both customers and employees. The...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Pop quiz: What assignment should your marketing team tackle first? Should you complete the one marked...

How can companies maximize their investments and take full advantage of the resources they already have...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Amplitude is a product intelligence platform that helps teams around the world use their customer data...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...