Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

There's been a lot for marketers to lament in the past year—and the imminent reduction in access to...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...

As in-person events take a backseat to digital experiences, and companies look to maintain momentum without...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Field service technicians are often the only physical point of contact people have after buying a product...

We're living in a connected world. Every screen is a window of opportunity, a chance to engage with your...