As marketing organisations become more technologically driven, digital asset management (DAM) systems...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Customer expectations have increased dramatically over the past decade. Customers now expect brands to...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

El año 2020 ve al planeta viviendo una pandemia. Con algunas excepciones, como el heroico personal de...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Dankzij de digitale transformatie kunnen bedrijven sneller en gemakkelijker zakendoen. Bedrijven hebben...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Digital experience personalization is a major priority for global business leaders and investment plans...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...