This case study describes the effects of deploying Customer Engagement Platform at Converse online store,...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Für Unternehmen ist es jetzt wichtiger denn je, die digitale Transformation zu beschleunigen. Dass mehr...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...