Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

Audiences are burnt out on digital marketing. They're flooded — non-stop — with emails, ebooks, webinars...

The world of content management is shifting. Real-time, personalised experiences—like receiving offers...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...

In a world where commercial success is increasingly defined by the quality of the customer experience...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

71% of sales leaders don't think they can adapt their strategy fast enough to deal with change and uncertainty,...

With so much data available, and advanced tools at our fingertips, it's possible to create dynamic, 360-degree...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

In 2020, the financial services industry was forced into a sudden acceleration of digital transformation...

A recent study claims that the average cart abandonment rate across sectors is 79.17%, with retail only...