Marketing Technology

B2B Marketer's Guide to Account Based Marketing
Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Top Real-Time Customer Acquisition Tips for Marketers
This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

The role of CIO in a world where experience rules
In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

No Going back? The UK's Irreversible Work / Life Shift
The urgency created by events in 2020 acted as a catalyst to faster executive decision-making and action....

The Data-backed Guide for Closing Complex 6-Figure Deals
Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Gepersonaliseerde inhoud leveren voor dummies
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Time to Replace Laser Scanners: Myth-busting Software Scanning
Last mile operations are complex and challenging. Delivery companies across the globe are increasingly...

Connecting Online and Offline: The Marketer's Manual
Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

The Digital-first Toolkit
Over the past year, society has proven we can be effective, creative and productive working from anywhere—even...

CMO's Guide to AI for Customer-Centric Marketing
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

3 Steps to Marketing Success
The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...
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