Marketing Technology

From ad hoc to optimized.
People are fed up with technology that makes work harder than it has to be. In fact, Adobe's 2021 State...

2021 Digital Experiences Benchmarks: Annual Report
2020 had a lot of surprises in store for digital marketers. Field events had to be pushed online, buyer...

The Definitive Guide to Marketing Automation
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many...

Survey uncovers how the top UK/I SDRs and their managers operate
Aircall, Gong, and SalesWorks ran a survey of SDRs and their managers at sales organisations across the...

The Future of Creative Experiences
About the Report Creative obstacles and opportunities in an evolving workplace. We surveyed 400 US-based...

Forrester Report: Introducing the insights-driven targeting spectrum
How sales and marketing can target better together, using insights to identify and convert high-potential...

How to solve your content crisis
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...

Beyond the dotted line. How e-signatures improve IT workflows
Find out how e-signatures can drive efficient digital workflows across an organization, improving the...

The marketer's guide to moving with agility
About the Guide So fast and agile, it hardly feels like work management. There's nothing more stifling...

Evolving your customer journeys to the next normal
Investing in great outcomes for customers and employees. The road to exceptional customer service has...

The state of contact centre transformation in the new digital world
The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...
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