The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

In order to come out on top in the marketing world, you must structure for customer centricity. But how...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Customers walking into stores are trading transactions for inspiration and experiences—the convenience...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...