2021 Technology Trends IT in Focus
In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making sure organisations deliver against the needs and expectations of their customers.
This Econsultancy/Adobe report focuses on how IT professionals responded to the 2021 Digital Trends survey, compares their answers with their peers from other business functions, and also looks at the differences between top-performing companies and the mainstream.
The research highlights how close cooperation between IT and other functions, such as marketing, is crucial for success, but needs to be supported by technology that fosters collaboration and facilitates efficient workflows and the sharing of customer data.
Read More
By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: B2B, Collaboration, Customer Data, Marketing Automation, Marketing Insights, Marketing Technology, Technology
More resources from Adobe
Kosteneinsparungen und betriebswirtschaftlich...
Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen und den potenziellen Return on Investment (ROI...
2021 Digital Trends: Financial Services and I...
During the coronavirus pandemic, the financial services sector became something of an additional emergency service, helping customers manage their ...
Content for Everyone, Everywhere They Go
Your customers lead busy lives. Always on the go, they're constantly changing devices and channels to make it easier to get what they want, at the ...