Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

How can companies maximize their investments and take full advantage of the resources they already have...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...