Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Organisations rarely operate in ways that single function solutions can fully accommodate, and teams...

AI and other analytics technologies are driving incredible innovations and advancements that are making...

2020 was a year where digital experiences, from a production and consumption perspective, were thrust...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Why businesses are consolidating use of a single support solution for both customers and employees. The...