Data-Driven Marketing

Power Up Your Personalisation
What they want – where and when they want it. That's what customers expect. Vast amounts of customer...

Increase Customer Service Agility With Cloud Contact Centers
Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

The Power Of Personalization
Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Creating a Culture of Experimentation
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Deliver individual experiences to achieve incredible results
We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Remote Working 2020: Advantages and Challenges
Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...

The Speed of Change: How Fast Are You?
The global pandemic and impact of lockdown has been a massive shock to the economy and to our daily lives....

17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Gepersonaliseerde inhoud leveren voor dummies
In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Building a Robust Experimentation Capability
Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Adobe Digital Economy Index - Adobe Analytics | UK August 2021
The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...
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