Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

In today's global economy, companies are digitising as quickly as possible in order to remain competitive...

Delivering relevant, timely, personalised customer experiences is no longer just a competitive advantage...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

How formerly offline businesses are thriving after investments in eCommerce. If you have a successful...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....