No matter how much data you have about your customers, you can only understand what they need and expect...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Learn how brands create, optimize, and deliver personalized experiences at scale. The customer experience...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...