Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

No matter how much data you have about your customers, you can only understand what they need and expect...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...