Skip to content Skip to footer

Riding the Fast and Furious Flow of Content: A guide to staying afloat in the rush to keep up

Published by: Adobe

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content marketing. It's little wonder—that's where their audiences are.
Whether you start from the ground up or retool an existing system, a comprehensive content management system (CMS) will allow you to create and deliver more personalized and relevant brand experiences. It will also help you drive demand across channels. Better understand your existing customers while discovering new ones. And increase your ROI, brand consistency, and loyal customers.
We've compiled a list of best practices to help you build the right foundation. You don't have to do them all right away. The key is to focus on the areas where you can improve immediately and continue from there as you navigate the rapids of content delivery.

Read More

By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email

digital route logo
Lang: ENG
Type: Whitepaper Length: 16 pages

More resources from Adobe