Marketing Technology
Mixing agile and waterfall
About the Guide Your guide to the mixed methodology workflow landscape. Some teams function best with...
17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...
The marketer's guide to moving with agility
There's nothing more gut-wrenching than seeing an Olympic hurdler stumble out of the blocks at the start...
The Beginner's Guide to Dynamic Case Management
What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...
Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...
How Businesses Drive Digital Engagement in a COVID World
The threat of COVID-19 has caused companies to quickly switch to remote working, with almost anyone who...
Create Empathy, Not Content
If your content strategy isn't as successful as you want it to be, you might benefit from a change of...
How to solve your content crisis
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social...
Putting Revenue Marketing Into Practice
Even as B2B marketing has shifted from predominantly analog to predominantly digital in the past decade,...
How To Create Human Engagement in a Digital World
Today's marketers are faced with a landscape that demands genuine human interaction without actually...
2022 Guide to Leading an Agent-Centric Contact Center
Finding and retaining great talent was never easy. But now? Effectively staffing and engaging employees...
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