Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

In a world where commercial success is increasingly defined by the quality of the customer experience...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...