B2B marketers have shifted the way they do business as digital channels become the default approach....

Powering end-to-end insights across customer experience, satisfaction, and cost management. Leading companies...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability...

Simplify your bank's move to the cloud It takes 8 hours to recreate a lost file, according to TechTarget....

Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...

IDC Analyst Brief: From business to nonprofits and government services – organizations cannot afford...

More than 60 percent of CIOs say artificial intelligence (AI) and machine learning will be critical to...

An eMarketer report estimates that 9 out of 10 B2B companies in the U.S. are now using digital content...

In recent years, the role of CIO has evolved to meet a wider set of responsibilities and aspirations....

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track...