Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

Until recently, brands spent a lot of time waiting, Like a fisherman on a lazy summer afternoon, they...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Remote-Arbeit ist mittlerweile in vielen Unternehmenfester Bestandteil des Geschäftsalltags. Ziel dieses...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

See where the disconnect lies and discover how to bridge the gap with Sitecore. You probably already...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

Why businesses are consolidating use of a single support solution for both customers and employees. The...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...