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According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

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As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

As marketing organisations become more technologically driven, digital asset management (DAM) systems...