Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

How can companies maximize their investments and take full advantage of the resources they already have...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...