Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...