Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...