In order to come out on top in the marketing world, you must structure for customer centricity. But how...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...