Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

How can companies maximize their investments and take full advantage of the resources they already have...

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...