Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Adobe hat Forrester Consulting beauftragt, eine TEI-Studie (Total Economic Impact™) durchzuführen...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

How can companies maximize their investments and take full advantage of the resources they already have...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

There's a new paradox in marketing. We present a vision for how marketing leaders can balance trust and...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...