Sales teams work so hard, they can burn out quickly. It's tough when customer contacts, sales goals,...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...