Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

In 2020, organizations that sell to other businesses have had to rapidly change their go-to-market models....

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

How can companies maximize their investments and take full advantage of the resources they already have...

No AI or Machine Learning will ever know the customers better, than they know themselves. Many marketing...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

Prior to 2020, customer personalisation was a nice thought. However, the global pandemic shifted everything....

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Pioneering on-demand IT support platform NerdApp wanted to better control the quality, security, and...